New High Performance Audio Brand Creates Live Performance Reinforcement Gear

Cumberland, R.I. (Jan. 13, 2011) – Alto Professional, the pinnacle of live performance reinforcement, announces the introduction of a broad range of products under the Alto Professional brand. Alto Professional will unveil their entire lineup of new gear at booth #6400 of the 2011 NAMM Show from January 13-16, Anaheim, CA. Alto Professional is a new brand of professional audio gear being introduced at Winter NAMM 2011 by Jack O’Donnell, owner of the Numark, Akai Professional, Alesis and ION Audio brands. The new brand will consist of active and passive speakers, amplifiers, powered cabinet and desktop mixers and a line of keyboard controllers. Products lines offered by the new brand include the TRUESONIC and TOURMAX lines of speakers, subs and PAs, ZEPHYR mixers, EMPIRE powered mixers, MIXPACK portable PAs, APX amplifiers and LIVE series MIDI keyboard controllers. Pure, clean power and signal paths are the hallmarks of the Alto Professional brand and every new product announced with the company’s introduction adhere to exacting specifications that sound engineers, contractors and gigging musicians demand, while offering unprecedented value to audio professionals of all kinds. Alto Professional will be run from its headquarters in Cumberland, RI and distribute products worldwide through existing music industry channels. “Sound reinforcement doesn’t really say enough about the experience of live performance for the audience or the sound engineer,” said Jack O’ Donnell, President & CEO, Alto Professional. “We know the demands of audio professionals and are delivering what they need to create a memorable experience every time.” The new products from Alto Professional will be rolled out throughout 2011. # # # About Alto Professional Established in 2000, Alto Professional has been manufacturing quality live sound reinforcement equipment. In 2010 Jack O’Donnell, president and owner of Numark Industries, acquired the company. As a result of the acquisition, Alto Professional is poised to further distinguish itself as a world leader in the live performance reinforcement industry. For more information, visit