Social Media and Digital Marketing Specialist (Cumberland, RI)

Position Overview

We have an exciting new position offering fantastic career development opportunities for a talented, focused, dynamic and highly-professional Social Media and Digital Marketing Specialist. inMusic is the parent company for a family of premier brands that includes AIR Music Technology, Akai Professional, Alesis, Alto Professional, Denon DJ, Denon Professional, ION Audio, Marantz Professional, M-Audio, MixMeister, Rane, Numark and Sonivox.

Reporting directly to the International Channel Marketing Manager and working in tandem with inMusic’s global Branding teams, the job-holder will be responsible for supporting all global social-media centric marketing activity for a defined group of brands within the inMusic portfolio. The successful candidate will join inMusic’s Global Marketing team at an exciting point, refreshing the current social-centric practice by defining and executing meaningful social strategies in line with overarching campaign briefs across all networks to achieve superior customer engagement & intimacy, increased website traffic and growth by strategically exploiting all aspects of the social media marketing roadmap. The successful candidate will also function in lock-step with inMusic’s network of channel partners, generating localized content that meet the needs and activity of all international market segments.

This is an opportunity to join a growing, highly dynamic and agile organization and make a direct contribution to the achievement of the company’s objectives.

If you demonstrate exceptional time-management, are outgoing, driven, confident and adaptable then this is the role for you.

Essential Job Responsibilities:

  • Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
  • Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
  • Set up and optimize company pages within each platform to increase the visibility of company’s social content
  • Moderate all user-generated content in line with the moderation policy for each community
  • Create editorial calendars and syndication schedules
  • Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
  • Collaborate with other departments (customer relations, sales, etc.) to manage reputation, identify key players and coordinate actions


Qualifications and Required Experience

  • Proven working experience in social media marketing or as a digital media specialist
  • Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
  • Demonstrable social networking experience and social analytics tools knowledge
  • Good knowledge of web design, web development, CRO and SEO
  • Knowledge of online marketing and good understanding of major marketing channels
  • Positive attitude, detail- and customer-oriented with good multitasking and organizational ability
  • Proficiency with the Adobe Creative Suite is a plus
  • Experience of products within the MI Sector is a plus
  • Experience and knowledge of Export markets is a plus


Person specification

  • Punctual, professional and highly-organized
  • Copes well with pace, pressure and sudden change
  • Comfortable with regular international travel
  • Adaptable to an ever-changing workflow
  • Ability to resolve issues and overcome objections efficiently and diplomatically
  • Team player
  • Self-motivated


Key Physical Requirements

Ability to sit and stand for extended periods of time, ability to use and operate standard office equipment including a computer and keyboard, fax and copy machine, scanner, move about within a standard office area. The person in this position frequently communicates with coworkers and must be able to exchange accurate information in these situations.

Benefits include 401K, Dental, Holidays, Life Insurance, Medical, Sick Leave, and Vacation.

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